Binoy Jacob

Summary

Product manager with 15 years in the domain name and web hosting industry, 9+ of them in product management, leading cross-functional teams to drive product innovation, enhance customer experience and improve profitability. Expertise in end-to-end product lifecycles, domain registration ecosystems, compliance with global regulations, and partnerships with registrars and registries. A track record of increasing revenue, optimizing product flows and making data-driven decisions to meet evolving market needs.

Highlights

Experience

hosting.com

Sr. Product Manager · 2025 to present

• Owned the domain add-ons portfolio, identifying and launching new value-added products to drive ARPU growth and incremental revenue from domain customers.
• Managed domain pricing strategy across the portfolio, balancing customer competitiveness with margin and profitability objectives.
• Led commercial relationships with domain registries, negotiating and executing MDF-funded campaigns, promotional programs and pricing initiatives to drive registrations and revenue growth.
• Developed and executed domain monetization and revenue-growth initiatives across pricing, promotions, add-ons and the customer lifecycle.
• Led the implementation and launch of Titan Email, coordinating internal teams and external partners to integrate it into the existing domain and hosting ecosystem.
• Managed cross-functional initiatives spanning product, marketing, commercial, technical and partner teams, from business case and planning through implementation and launch.

Newfold Digital (formerly Endurance International Group)

Product Manager · 2022 to 2025 · Associate Product Manager · 2017 to 2022

• Spearheaded the redesign of domain name purchase and renewal flows, resulting in a 29% increase in add-on attach rates across product portfolios and improved customer retention.
• Managed key registrar and registry partnerships, driving product innovations and ensuring compliance with ICANN regulations and registry agreements.
• Led the end-to-end lifecycle of domain products, optimizing user journeys from discovery to delivery for high service reliability and customer satisfaction.
• Led platform migrations across brands (HostGator, BigRock, Domain.com) with minimal disruption, aligning product initiatives with company-wide objectives.
• Drove the integration of global domain compliance requirements, including IRTP-C, GDPR and RDAP, across multiple teams with timely execution.
• Defined and executed the product strategy and roadmap for domain services, including ccTLD and nTLD integration, expanding the portfolio and improving customer satisfaction.
• Negotiated partnerships with aftermarket vendors, enhancing the customer experience and driving ongoing product innovation.
• Conducted competitive analysis, monitored TLD trends and turned customer insights into product enhancements.
• Led global product teams in adopting domain-specific features and product analytics, contributing to an 8% increase in revenue.

Newfold Digital (formerly Endurance International Group)

Sr. Products Specialist, Project Management · 2014 to 2017 · Products Specialist · 2013 to 2014

• Turned customer pain points into actionable product requirements and design solutions with clients and internal teams.
• Led requirement gathering, documentation and tender proposals for new B2B offerings, laying a scalable foundation for future products.
• Coordinated engineering and design handoffs, tracked execution milestones and streamlined cross-functional product rollouts.

Newfold Digital (formerly Endurance International Group)

Sr. Web Solutions Specialist · 2012 to 2013 · Web Solutions Specialist · 2011 to 2012

• Bridged clients and design and implementation teams, ensuring feasibility and user satisfaction.
• Built foundations in customer empathy, collaborative problem-solving and early-stage solution validation.